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Charisma, the ability to command authority on the basis of personal
qualities, is more difficult to define than to identify. How do
charismatic leaders such as Fidel Castro and Pope John Paul II attract and
retain their followers? In this talk, I will present results of two
analyses of subjective ratings of charisma from parallel corpora of
audio and transcripts of American political speech. I will discuss the
associations between reported perceptions of charisma and those of other
personal attributes. I also examine acoustic/prosodic and lexical
features of this text and speech and correlate these with ratings of
charisma.
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